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Introducing the Ashbell's Line of Chef-Created-Products


We start with tradition

Ashbell’s all-natural ready-to-serve products are artisinally prepared using a generations-old family technique. But the end result is new: Heart-healthy, sustainably raised meat and fish get a foodie makeover. Ashbell’s exclusive recipes marry global flavors and spices with Southern-style cures and the slow burn of genuine Applewood. Asian-inspired smoked duck? A meltingly delish bite! Hot and spicy jerk tuna? Try that in your salad! Moist, meaty and ultra-peppery turkey pastrami on rye? Your tastebuds will say, “Badda-boom!

A Note from our Founder, Ashbell McElveen

Folks call me “Chef Ashbell.” You may have seen me cooking and sharing my family recipes on TV here in the USA or on “the Telly” in the U.K. My cooking curiosity took me from my South Carolina birthplace to Paris and on to far-flung destinations. My exposure to a global tapestry of flavors led me to create this line of premium meats and seafood under the label Ashbell’s. It’s a lifelong dream and a labor of love to share my world of recipes with you. That handsome dude on the on the right, and on the label is my grandpa, also named Ashbell. His masterful secrets of smoking and Southern style Slow Food are my everything.

Shop Our Products

Our locally-raised meats are free of hormones and antibiotics and our seafood is sustainably-caught or responsibly farmed. All our products are vacuum sealed and ready-to-serve, or freezable. Ashbell’s Applewood Smoked Premium Meat and Seafood product line is 100% natural and does not contain artificial colors, flavors or preservatives.”


“Positively Addictive”


Legacy and Remembrance

A portion of profits from Ashbell’s products goes to the James Hemings Society.

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